Dogs

Woods Humane Society

Auction & Fundraiser Services

Our team has lended our auction services to many of Woods Humane Society's annual fundraisers. By identifying and implementing opportunities for strategic changes over the past few years, our services have allowed this client to shift their focus towards premium guest experiences and donor cultivation. Below are post-event recap statistics from events starting in 2016.

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2016

Cat in the Hat

This was the first year that Big Red Marketing was brought on to help with Woods Humane Society's 16th Annual Tails Gala, which featured both a live and silent auction.

15
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LIVE AUCTION LOTS

Highest Bid: $4,510

85

SILENT AUCTION LOTS

Highest Bid: $1,730

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3
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UNSOLD ITEMS

2 Silent Auction Lots

1 Live Dessert

$2,500

HIGHEST FUND-A-NEED LEVEL

Quantity: 1

2017

Bark at the Ranch

In 2017, Big Red Marketing was not brought on to help with the 17th Annual Tails Gala. The revenue for this year's event dropped by about 50%. The statistics below are shown for comparison.

Image by Pauline Loroy
14
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LIVE AUCTION LOTS

Highest Bid: $8,500

105

SILENT AUCTION LOTS

Highest Bid: $500

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8
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UNSOLD ITEMS

8 Silent Auction Lots

$5,000

HIGHEST FUND-A-NEED LEVEL

Quantity: 1

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2018

Tiki Tails

For this 18th Annual Tails Gala, Big Red Marketing led the event's live and silent auctions.

12
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LIVE AUCTION LOTS

Highest Bid: $8,000

113

SILENT AUCTION LOTS

Highest Bid: $690

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7
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UNSOLD ITEMS

3 Silent Auction Lots

4 Live Desserts

$5,000

HIGHEST FUND-A-NEED LEVEL

Quantity: 1

2019

Tails of Tuscany

Big Red Marketing also lended our auction services to this 19th Annual Tails Gala.

Image by Alvan Nee
11
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LIVE AUCTION LOTS

Highest Bid: $30,000

90
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SILENT AUCTION LOTS

0
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UNSOLD ITEMS

Highest Bid: $900

$3,500

HIGHEST FUND-A-NEED LEVEL

Quantity: 2

Image by James Barker

2020

Woods Anniversary

Celebration

Due to the pandemic, the 20th Annual Tails Gala encountered some changes. The once in-person event became a virtual celebration that solely focused on hosting an online silent auction. As expected, revenue decreased compared to that of previous years.

23

TOTAL AUCTION LOTS

Highest Bid: $6,000

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4
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LOTS THAT SOLD
MULTIPLE TIMES

$1,800

IN DONATIONS