Paso Robles Horse Park
Marketing, Design, Event Planning, Public Relations
The Paso Robles Horse Park (the Park) is a mid-state equestrian showground for local, regional, and national competitive Hunter/Jumper shows. Our team has not only organized the Park's competitive horse shows and community events, but we have also provided marketing and public relations services.
A prize list is a booklet with relevant show information, such as class lists, schedules, rules and regulations, and show sponsors. With its primary goal of hosting fun and inclusive shows, the Park offers three show tiers (in order of increasing competition): Schooling Shows, B Series, and A (Classic) Series.
We have been responsible for compiling and designing the prize list for these shows. Each show has its own unique branding that is carried throughout the design of the prize list, advertisements, and other various marketing collateral. Below are prize list covers that we designed for the Classic and B Series Shows in 2020 and 2021.
Social Media & Advertising
Not only have we created monthly social media schedules for the Park's Instagram and Facebook accounts, but we have also designed digital ads to post on those social media platforms. In addition, we have been responsible for the coordination and design of print and digital ads for a multitude of equestrian magazines around the country.
Running horse shows during COVID-19 started out as an unprecedented endeavor. We worked with the Park to create this #CovidCool campaign to ensure the safety and well-being of the Park staff and competitors in an innovative and fun way. Our team designed the campaign as a printed flyer to display around the Park and as digital content to display on the Park’s Instagram stories.