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Woods Humane Society 2019

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Stand Strong 40th Anniversary Event

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Central Coast Airfest 2018

Meet the Team


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Work Days with Ellie

Amanda Diefenderfer

Proprietress / Mom on the Move

Amanda S. Diefenderfer founded Big Red Marketing in July of 2012. She began her career working for the California Wine Institute, Paso Robles Wine Country Alliance and in strategy for a local print company expanding services to meet the evolving needs of their clients. Diefenderfer participated in SLO Leadership, actively supports the local chapter of the Santa Clara University Alumni Association and attended the Panetta Institute’s Leadership Seminar. She also sits on the executive committee for both Studios on the Park’s Board of Directors and Mission College Prep’s Board of Regents. Recently, CalTravel recognized her as an Emerging Leader in Tourism and she published her first book, Listening to Millennials: 56 Pricelss Tips for Managers.


During her four years at Santa Clara University she earned a B.A. in English and a B.S. in Commerce a marketing concentration. Diefenderfer named her company after the family ranch she grew up on in Paso Robles – Big Red Vineyard.


Hanna Meisinger

Account Manager /  Serial Hobbyist

Haaaave you met Hanna? If you haven’t, you have likely heard from her in an email or worked with her indirectly on a project. Dubbed the “Jane of all trades” of the team, Hanna supports the Big Red team daily with client projects and events, while managing her own group of clients. Whether she is building a website or a giant spin-the-wheel for an event, Hanna’s marketing expertise, relaxed can-do attitude, and handiness allow her to tackle any projects thrown at her with confidence.


Born and raised on the Central Coast, Hanna joined Big Red Marketing as an intern in 2015. After graduating with a B.S. in Agricultural Communications from California Polytechnic State University, San Luis Obispo in 2016, Hanna came on full-time as an Account Coordinator. She uses her education and experiences to support the many family-owned and nonprofit clients of Big Red Marketing and to coordinate its current Internship program.

Outside of work, Hanna stays true to her “Jane of all trades” title. When she’s not in her office chair, you will likely find Hanna traveling, snowboarding, scuba diving, or exploring the Central Coast trails with her horse and dog.

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Scuba Diving in the Galapagos

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Hanna & Chevy

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Paso Robles Horse Park

Brenna McGovern

Admin Assistant / Equestrian Queen

Born and raised on the beautiful Central Coast of California, Brenna is a native of San Luis Obispo. After graduating from San Luis Obispo High, Brenna earned her AA degree from Cuesta College while continuing to pursue and develop her lifelong passion for equestrian sports. She is the proud owner of two jumpers that she imported from Holland and enjoys showing them across the western states. Brenna enjoys being a part of the fantastic team at Big Red Marketing, using her skills and horse knowledge to help assist with the production of Horse Shows at Paso Robles Horse Park, along with her passion for travel and enthusiasm for working as a team. 


When she is not working or spending time with her two horses, Bonita and Iniki, and her Jack Russel Terrier, Oliver, she enjoys spending time with friends and family outdoors on the Central Coast, from kayaking to snowboarding to wine tasting.


Adventures with Charile

Sydney McGovern

Account Coordinator/ New Kid on the Block

Sydney is the newest addition to the Big Red team, joining us at the start of 2022. You will see Sydney supporting client events and in the office collaborating with the rest of the team.


Sydney spent four years at Colorado State University earning her B.S. in Agriculture Business before returning home to the Central Coast and joining our team to share her exceptional perspective. Her unique abilities excel at tackling new and unusual tasks, and never fearing a new project. This is just the start of her Big Red journey, and we look forward to all the great things to come.

When away from the office you will most likely find Sydney spending time with her dogs, Bailey, and Huey, or on some random adventures with her horse Charlie. "Sitting still" is not really in Sydney's vocabulary and seldomly happens, fitting in perfectly with our on-the-go Big Red team.