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Woods Humane Society 2019

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Stand Strong 40th Anniversary Event

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Central Coast Airfest 2018

Meet the Team


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Work Days with Ellie

Amanda Diefenderfer

Proprietress / Mom on the Move

Amanda S. Diefenderfer founded Big Red Marketing in July of 2012. She began her career working for the California Wine Institute, Paso Robles Wine Country Alliance and in strategy for a local print company expanding services to meet the evolving needs of their clients. Diefenderfer participated in SLO Leadership, actively supports the local chapter of the Santa Clara University Alumni Association and attended the Panetta Institute’s Leadership Seminar. She also sits on the executive committee for both Studios on the Park’s Board of Directors and Mission College Prep’s Board of Regents. Recently, CalTravel recognized her as an Emerging Leader in Tourism and she published her first book, Listening to Millennials: 56 Pricelss Tips for Managers.


During her four years at Santa Clara University she earned a B.A. in English and a B.S. in Commerce a marketing concentration. Diefenderfer named her company after the family ranch she grew up on in Paso Robles – Big Red Vineyard.


Brenna McGovern

Admin Assistant / Equestrian Queen

Born and raised on the beautiful Central Coast of California, Brenna is a native of San Luis Obispo. After graduating from San Luis Obispo High, Brenna earned her AA degree from Cuesta College while continuing to pursue and develop her lifelong passion for equestrian sports. She is the proud owner of two jumpers that she imported from Holland and enjoys showing them across the western states. Brenna enjoys being a part of the fantastic team at Big Red Marketing, using her skills and horse knowledge to help assist with the production of Horse Shows at Paso Robles Horse Park, along with her passion for travel and enthusiasm for working as a team. 


When she is not working or spending time with her two horses, Bonita and Iniki, and her Jack Russel Terrier, Oliver, she enjoys spending time with friends and family outdoors on the Central Coast, from kayaking to snowboarding to wine tasting.

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Paso Robles Horse Park


Adventures with Charile

Sydney McGovern

Account Coordinator / New Kid on the Block

Sydney is the newest addition to the Big Red team, joining us at the start of 2022. You will see Sydney supporting client events and in the office collaborating with the rest of the team.


Sydney spent four years at Colorado State University earning her B.S. in Agriculture Business before returning home to the Central Coast and joining our team to share her exceptional perspective. Her unique abilities excel at tackling new and unusual tasks, and never fearing a new project. This is just the start of her Big Red journey, and we look forward to all the great things to come.

When away from the office you will most likely find Sydney spending time with her dogs, Bailey, and Huey, or on some random adventures with her horse Charlie. "Sitting still" is not really in Sydney's vocabulary and seldomly happens, fitting in perfectly with our on-the-go Big Red team.